then i would love to inform you it's not just about men's underwear!
but getting more serious, i want to confess that the first time i understood the meaning of semiotics i reminded of this advertise! :D
and again not because being the "Sexiest men alive" you don't need to buy girls! they easily come to you!
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And i still don't know the reason myself! :D
any way! i believe asking not any celebrity but the popular ones to do an advertisement like this wasn't a bad idea! because people will look at them and they may start doing what they do and also since some female celebrities also support the campaign the message would affect people more! idk!!!!
just like the combination of Wahlberg and Moss became more successful! at least i think so!